CNN en Español is a Pan-American Spanish-language news channel, owned by WarnerMedia.
We worked closely with its Marketing & Communications Department as their PR Agency for the US Market to expand the news channel’s ongoing activities within local and international media outlets. In the time we’ve worked with CNN en Español, we were able to secure key media promotion for its TV Shows, presenters and executives to ensure a steady stream of coverage making CNN en Español a must/watch news channel in the US-Hispanic Market.
We worked diligently and strategically writing and developing content such as talent biographies, press releases, news releases, Twitter strategies to secure both nations and regional media coverage.
We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
PR Strategy Development / Press Releases & biographies / Media Coverage / Media Events / Media Reports